Mueller & Co.
Archive | April, 2009
A Study in Social Media Power Dynamics – The Results of Unfollow Ashton Kutcher Day
This post discusses what we learned about power dynamics in social media as a result of Unfollow Ashton Kutcher Day. In summary, Ashton Kutcher was partly right — the little guy does have a voice, no matter how many followers they may have. And this voice has the potential to engage and influence others to take action. It is just that the voices of a “popular few” have much greater reach. The fact that we were unsuccessful does not mean that an individual with relatively little influence cannot generate a social media groundswell that could have viral impact on a mass scale but rather that this attempt did not succeed in achieving its stated goal. This was an imperfect experiment but nonetheless I believe we succeeded in demonstrating both the amazing democratizing effect of social media, as well as, its inherent power imbalances.
Continue reading...What 1 Million Twitter Followers Really Means and why we Should Unfollow Ashton Kutcher on Monday
17 April 2009
1 million twitter followers means a shift of power balances from corporate media to individuals and denotes a coming of age of social media. With that comes new concerns of power imbalances.
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- Andrew: Hi Paul, Yes the Twitter native retweet certainly may useful for certain situations and purposes. Still, I think it serves a different purpose than ...
- Paul Gailey: If there is one thing I actually like about the new style retweets is the way which they display a new face into my timeline which draws my attention ...
- Andrew: Hello Tom, Thanks for your comment. Point taken that I mention that you can turn off the broadcasting, but then what is the point? I am not sure tha...
- Andrew: Hello Joel, Thanks for the well thought out and passionate comments. While many of your comments are certainly valid, and others we could debate ti...
- Tom Martin: An interesting take. Agree that the gaming theory addiction has legs but only so far... moms for instance aren't the typical gamer profile. But as ...
- Joel Hughes: Hi Andrew, an interesting post and a refreshing change to hear someone urgency restraint in these location frenzied times :) I would raise a few p...
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28 April 2009
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