Mueller & Co.
Archive | November, 2009
Twitter will Introduce an Advertising Model and it may Look Like this
Last week I speculated that the new Twitter's native Retweet feature was about search, but it looks like maybe I was wrong; it a may be all about advertising, with search playing a supporting role. Robert Scoble says that at today's TechCrunch Real Time Crunchup, Dick Costolo - Twitter’s COO, said that Twitter will introduce an advertising model. Scoble speculates that this will be done through metadata. He believes the metadata would be revealed when you mouse over a given tweet. I think that the metadata will be used to instantly generate an advertisement and it will be the ad that is revealed when you mouse over the tweet not the metadata.
Continue reading...Was the Twitter Retweet Feature Designed to Bring Value to Google and Bing Search
12 November 2009
I would like to speculate a bit about why Twitter has chosen to architect the new “Retweet feature” without the ability to edit, and why they chose to call it Retweet even though it does not serve the same function as the cultural convention that we currently call Retweet. Retweet as a Cultural Convention Retweet, as a [...]
Continue reading...Twitter Lists Break Down Barriers to Adoption and Gives More Power to the Influential
1 November 2009
The act of creating lists may result in a dual class of Twitizen - Those who are on lists of influential people and those who are not. To some extent lists may freeze the status quo of power structures within Twitter as they exist today, Give those with influence even more, and may make it much harder for new users to be discovered which may hinder engagement by the long tale of users
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- Twitter will Introduce an Advertising Model and it may Look Like this
- Was the Twitter Retweet Feature Designed to Bring Value to Google and Bing Search
- Twitter Lists Break Down Barriers to Adoption and Gives More Power to the Influential
- How to Measure Success with Social Media – ROI vs Trending Metrics
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- How Sponsored Tweets will affect Twitter, Advertisers, Spokespeople, and You
- Was the Twitter Retweet Feature Designed to Bring Value to Google and Bing Search
- Twitter will Introduce an Advertising Model and it may Look Like this
- How to Measure Success with Social Media - ROI vs Trending Metrics
- Will Foursquare Breed Mediocrity into your Business Mindset
- Twitter Lists Break Down Barriers to Adoption and Gives More Power to the Influential
- Steal my Pictures Please - Making it Easy for Designers and other Creatives to get Image Rights
- Andrew: Hi Paul, Yes the Twitter native retweet certainly may useful for certain situations and purposes. Still, I think it serves a different purpose than ...
- Paul Gailey: If there is one thing I actually like about the new style retweets is the way which they display a new face into my timeline which draws my attention ...
- Andrew: Hello Tom, Thanks for your comment. Point taken that I mention that you can turn off the broadcasting, but then what is the point? I am not sure tha...
- Andrew: Hello Joel, Thanks for the well thought out and passionate comments. While many of your comments are certainly valid, and others we could debate ti...
- Tom Martin: An interesting take. Agree that the gaming theory addiction has legs but only so far... moms for instance aren't the typical gamer profile. But as ...
- Joel Hughes: Hi Andrew, an interesting post and a refreshing change to hear someone urgency restraint in these location frenzied times :) I would raise a few p...
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20 November 2009
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