Archive | December, 2009

Social Media and SEO – Have you got them working together?

17 December 2009

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Social media is not distinct from other online marketing efforts; it is really part of the same effort, one of the many levers that could be pulled to reach strategic objectives. It is just one part of a smart integrated marketing strategy. While SEO is used to drive traffic to your website, and advertising is used to build awareness, social media works in concert with all the others efforts and aims to get more people to talk more frequently in more places about your products, services, and company, with the goal of selling more products, more frequently, and at higher margins.

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