Mueller & Co.
Author Archives | Andrew
Andrew - who has written 13 posts on Mueller & Co..
Problem Solver, Critical Thinker. Voracious Consumer of Information, I help CEO's and Heads of organizations devise and implement business strategy and tactics.
I specialize in social media, branding, video, communications and operations.
Followfriday is Sabotaging your Twitter Experience – A New Model for Community Building Recommendations
Everyone who has used Twitter for more than a couple weeks has surely seen and likely participated in #followfriday -- Don't! The once productive and effective way to recommend to people to follow has turned into an unsustainable self promotional orgy that is clogging the arteries of twitter. Instead, tweet whenever you interact with an individual that adds significant value and tell your followers why. Use #rec as the hashtag
Continue reading...A Study in Social Media Power Dynamics – The Results of Unfollow Ashton Kutcher Day
28 April 2009
This post discusses what we learned about power dynamics in social media as a result of Unfollow Ashton Kutcher Day. In summary, Ashton Kutcher was partly right — the little guy does have a voice, no matter how many followers they may have. And this voice has the potential to engage and influence others to take action. It is just that the voices of a “popular few” have much greater reach. The fact that we were unsuccessful does not mean that an individual with relatively little influence cannot generate a social media groundswell that could have viral impact on a mass scale but rather that this attempt did not succeed in achieving its stated goal. This was an imperfect experiment but nonetheless I believe we succeeded in demonstrating both the amazing democratizing effect of social media, as well as, its inherent power imbalances.
Continue reading...What 1 Million Twitter Followers Really Means and why we Should Unfollow Ashton Kutcher on Monday
17 April 2009
1 million twitter followers means a shift of power balances from corporate media to individuals and denotes a coming of age of social media. With that comes new concerns of power imbalances.
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- Will Foursquare Breed Mediocrity into your Business Mindset
- Steal my Pictures Please – Making it Easy for Designers and other Creatives to get Image Rights
- Social Media and SEO – Have you got them working together?
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- Twitter Lists Break Down Barriers to Adoption and Gives More Power to the Influential
- How to Measure Success with Social Media – ROI vs Trending Metrics
- How Sponsored Tweets will affect Twitter, Advertisers, Spokespeople, and You
- How Social Media has Profoundly Changed our Lives and in turn Business
- The 140 Character Conference – the Social-media-lite Event of the Year
- How Sponsored Tweets will affect Twitter, Advertisers, Spokespeople, and You
- Was the Twitter Retweet Feature Designed to Bring Value to Google and Bing Search
- Twitter will Introduce an Advertising Model and it may Look Like this
- How to Measure Success with Social Media - ROI vs Trending Metrics
- Will Foursquare Breed Mediocrity into your Business Mindset
- Twitter Lists Break Down Barriers to Adoption and Gives More Power to the Influential
- Steal my Pictures Please - Making it Easy for Designers and other Creatives to get Image Rights
- Andrew: Hi Paul, Yes the Twitter native retweet certainly may useful for certain situations and purposes. Still, I think it serves a different purpose than ...
- Paul Gailey: If there is one thing I actually like about the new style retweets is the way which they display a new face into my timeline which draws my attention ...
- Andrew: Hello Tom, Thanks for your comment. Point taken that I mention that you can turn off the broadcasting, but then what is the point? I am not sure tha...
- Andrew: Hello Joel, Thanks for the well thought out and passionate comments. While many of your comments are certainly valid, and others we could debate ti...
- Tom Martin: An interesting take. Agree that the gaming theory addiction has legs but only so far... moms for instance aren't the typical gamer profile. But as ...
- Joel Hughes: Hi Andrew, an interesting post and a refreshing change to hear someone urgency restraint in these location frenzied times :) I would raise a few p...
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1 May 2009
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