Archive | Marketing RSS feed for this category

Will Foursquare Breed Mediocrity into your Business Mindset

28 May 2010

4 Comments

If you are a local business that you think Foursquare is your salvation in these challenging economic times, think again. It may just as easily breed mediocrity your business mindset and create an opportunity for your competition to get a hand up on you. As a local business you need to treat every one of your customers, every day, like Queens and Kings. They need to feel special all of the time. Believing that you can simply concentrate on the few customers who use Foursquare to build your brand, and business, is a mistake. Yes, it may give you a little bit more visibility, but the question is how effectively this translates to your bottom line?

Continue reading...

Steal my Pictures Please – Making it Easy for Designers and other Creatives to get Image Rights

15 January 2010

3 Comments

recently I ran into a company called PicScout and realized that I really don't need to worry at all. PicScout offfers a sevice that "fingerprints" my images so they can be identified even if they have been photoshopped and modified. Their service also goes out on the internet and will find my pictures and let me know where they are being used

Continue reading...

Social Media and SEO – Have you got them working together?

17 December 2009

0 Comments

Social media is not distinct from other online marketing efforts; it is really part of the same effort, one of the many levers that could be pulled to reach strategic objectives. It is just one part of a smart integrated marketing strategy. While SEO is used to drive traffic to your website, and advertising is used to build awareness, social media works in concert with all the others efforts and aims to get more people to talk more frequently in more places about your products, services, and company, with the goal of selling more products, more frequently, and at higher margins.

Continue reading...