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Twitter will Introduce an Advertising Model and it may Look Like this

20 November 2009

14 Comments

Last week I speculated that the new Twitter's native Retweet feature was about search, but it looks like maybe I was wrong; it a may be all about advertising, with search playing a supporting role. Robert Scoble says that at today's TechCrunch Real Time Crunchup, Dick Costolo - Twitter’s COO, said that Twitter will introduce an advertising model. Scoble speculates that this will be done through metadata. He believes the metadata would be revealed when you mouse over a given tweet. I think that the metadata will be used to instantly generate an advertisement and it will be the ad that is revealed when you mouse over the tweet not the metadata.

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Was the Twitter Retweet Feature Designed to Bring Value to Google and Bing Search

12 November 2009

17 Comments

I would like to speculate a bit about why Twitter has chosen to architect the new “Retweet feature” without the ability to edit, and why they chose to call it Retweet even though it does not serve the same function as the cultural convention that we currently call Retweet. Retweet as a Cultural Convention Retweet, as  a [...]

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Twitter Lists Break Down Barriers to Adoption and Gives More Power to the Influential

1 November 2009

4 Comments

The act of creating lists may result in a dual class of Twitizen - Those who are on lists of influential people and those who are not. To some extent lists may freeze the status quo of power structures within Twitter as they exist today, Give those with influence even more, and may make it much harder for new users to be discovered which may hinder engagement by the long tale of users

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Followfriday is Sabotaging your Twitter Experience – A New Model for Community Building Recommendations

1 May 2009

54 Comments

Everyone who has used Twitter for more than a couple weeks has surely seen and likely participated in #followfriday -- Don't! The once productive and effective way to recommend to people to follow has turned into an unsustainable self promotional orgy that is clogging the arteries of twitter. Instead, tweet whenever you interact with an individual that adds significant value and tell your followers why. Use #rec as the hashtag

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A Study in Social Media Power Dynamics – The Results of Unfollow Ashton Kutcher Day

28 April 2009

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This post discusses what we learned about power dynamics in social media as a result of Unfollow Ashton Kutcher Day. In summary, Ashton Kutcher was partly right — the little guy does have a voice, no matter how many followers they may have. And this voice has the potential to engage and influence others to take action. It is just that the voices of a “popular few” have much greater reach. The fact that we were unsuccessful does not mean that an individual with relatively little influence cannot generate a social media groundswell that could have viral impact on a mass scale but rather that this attempt did not succeed in achieving its stated goal. This was an imperfect experiment but nonetheless I believe we succeeded in demonstrating both the amazing democratizing effect of social media, as well as, its inherent power imbalances.

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What 1 Million Twitter Followers Really Means and why we Should Unfollow Ashton Kutcher on Monday

17 April 2009

27 Comments

1 million twitter followers means a shift of power balances from corporate media to individuals and denotes a coming of age of social media. With that comes new concerns of power imbalances.

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