What We Do
My Team and I help companies and organizations to create and implement integrated internet marketing strategies. This means we take a holistic approach to marketing and view it as an organism that needs to all of it’s organs to be healthy and strong to thrive. This analogy is important because the ecosystem in which marketing functions has changed. Customers and competitors now have more influence then ever over the perception of your products, services, and company. Both deliberately and unintentionally they exercise this influence through online social channels. This Social Media explosion has acted like a disruptive force that affects many industries and marketing departments. It has created challenges and as many opportunities. One of the biggest challenges is simply being heard and getting attention in an over-saturated marketplace. While company websites are important, a decentralized presence across the social web is equally important. This decentralized presence is an opportunity to engage the customer in social locations where they spend their much of their time online and to create an inbound marketing funnel to specific marketing efforts. Simultaneously it works to command attention for your brand in a crowded marketplace. Our goal is to help you to take full advantage of the disruption that Social media has created by fine tuning your traditional marketing efforts to work seamlessly with a decentralized online presence, and to build a stronger brand that results in more sales, more frequently, at a higher margin.
How we Work Together
We conduct and initial investigative meeting to determine specific needs and desired outcomes. We submit a proposal to achieve the goals set forth. We work one on one with you; yes this is a collaborative effort and some of the actions can only be done by members of your company. We will set forth agreed upon action plan and proceed.
We will provide materials to make it easy for you and your employees, will manage the projects, and together we will define measurement criteria and monitor the effect.
This is a dynamic program and, taking into account what we learn as we proceed, we will adjust the roadmap throughout the effort.
Services
- Brand Strategy and Positioning
- Social Media Roll Out and/or Management
- Social Media Audit – to determine where we are starting from, opportunities, and benchmark for measurement
- Monitoring – watching activity around your industry, your brand, and your competition
- Engagement with customers, evangelists, and industry influencers
- Measurement – are we meeting our objectives
- Content Creation and storytelling
- Live Event Reporting and Productions
- Promotions
- PR
- Search Engine Optimization
- Search Engine Marketing
- Communications and Storytelling
- Blogging
- Video
- Podcasting
- Livestreaming
Fees
Fees are structured by the hour, day or week depending on the particular job and will be presented in the proposal.
