10 Essential Rules for Brands in Social Media
I am a big proponent in the wisdom of data. In this article, Taddy Hall looks at the wisdom of data-mining and lets the stats speak about how brands can focus social efforts most effectively to drive conversions.
Using Internet Video as a Marketing Tool
Add target audience thinking and awareness to the concepts in this article and you are on you way to using web video to boost sales
http://www.nytimes.com/2011/03/17/business/smallbusiness/17sbiz.html?_r=1