Posts Tagged with "Advertising"

Will Foursquare Breed Mediocrity into your Business Mindset

Friday, May 28, 2010

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If you are a local business that you think Foursquare is your salvation in these challenging economic times, think again. It may just as easily breed mediocrity your business mindset and create an opportunity for your competition to get a hand up on you. As a local business you need to treat every one of your customers, every day, like Queens and Kings. They need to feel special all of the time. Believing that you can simply concentrate on the few customers who use Foursquare to build your brand, and business, is a mistake. Yes, it may give you a little bit more visibility, but the question is how effectively this translates to your bottom line?

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Twitter will Introduce an Advertising Model and it may Look Like this

Friday, November 20, 2009

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Last week I speculated that the new Twitter's native Retweet feature was about search, but it looks like maybe I was wrong; it a may be all about advertising, with search playing a supporting role. Robert Scoble says that at today's TechCrunch Real Time Crunchup, Dick Costolo - Twitter’s COO, said that Twitter will introduce an advertising model. Scoble speculates that this will be done through metadata. He believes the metadata would be revealed when you mouse over a given tweet. I think that the metadata will be used to instantly generate an advertisement and it will be the ad that is revealed when you mouse over the tweet not the metadata.

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How Sponsored Tweets will affect Twitter, Advertisers, Spokespeople, and You

Tuesday, August 11, 2009

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Sponsored tweets have arrived in earnest and are creating quite a controversy. People are very passionate about this topic and view it as either a great thing or something that will send Twitter to the grave. Ultimately the effect will probably not be so extreme but sponsored tweets will likely have repercussions of varied strength across the entire Twitter ecosystem. Stakeholders include: advertisers, spokespeople, users, and the platform itself - the question is how will this play out and how will these stakeholders be affected. This type of sponsorship done with integrity is perfectly legitimate and ethical but its ultimate effect is a far cry from unpaid evangelism that charismatic brands organically generate. The very fact that someone gets paid to take an action, alters the actions that they will take. The very fact that they are earning money by promoting a brand affects their opinion of the brand. It is how the subconscious mind works and part of human nature (we have good feelings for things that benefit us). Integrity in respect to sponsored tweets may be more difficult to maintain than many realize.

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