Posts Tagged with "Advertising"
Twitter will Introduce an Advertising Model and it may Look Like this
Last week I speculated that the new Twitter's native Retweet feature was about search, but it looks like maybe I was wrong; it a may be all about advertising, with search playing a supporting role. Robert Scoble says that at today's TechCrunch Real Time Crunchup, Dick Costolo - Twitter’s COO, said that Twitter will introduce an advertising model. Scoble speculates that this will be done through metadata. He believes the metadata would be revealed when you mouse over a given tweet. I think that the metadata will be used to instantly generate an advertisement and it will be the ad that is revealed when you mouse over the tweet not the metadata.
Continue reading...How Sponsored Tweets will affect Twitter, Advertisers, Spokespeople, and You
Tuesday, August 11, 2009
Sponsored tweets have arrived in earnest and are creating quite a controversy. People are very passionate about this topic and view it as either a great thing or something that will send Twitter to the grave. Ultimately the effect will probably not be so extreme but sponsored tweets will likely have repercussions of varied strength across the entire Twitter ecosystem. Stakeholders include: advertisers, spokespeople, users, and the platform itself - the question is how will this play out and how will these stakeholders be affected. This type of sponsorship done with integrity is perfectly legitimate and ethical but its ultimate effect is a far cry from unpaid evangelism that charismatic brands organically generate. The very fact that someone gets paid to take an action, alters the actions that they will take. The very fact that they are earning money by promoting a brand affects their opinion of the brand. It is how the subconscious mind works and part of human nature (we have good feelings for things that benefit us). Integrity in respect to sponsored tweets may be more difficult to maintain than many realize.
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- Steal my Pictures Please – Making it Easy for Designers and other Creatives to get Image Rights
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- Twitter will Introduce an Advertising Model and it may Look Like this
- Was the Twitter Retweet Feature Designed to Bring Value to Google and Bing Search
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- How to Measure Success with Social Media – ROI vs Trending Metrics
- How Sponsored Tweets will affect Twitter, Advertisers, Spokespeople, and You
- How Social Media has Profoundly Changed our Lives and in turn Business
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- How Sponsored Tweets will affect Twitter, Advertisers, Spokespeople, and You
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- Was the Twitter Retweet Feature Designed to Bring Value to Google and Bing Search
- Twitter will Introduce an Advertising Model and it may Look Like this
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- How to Measure Success with Social Media - ROI vs Trending Metrics
- How Social Media has Profoundly Changed our Lives and in turn Business
- Twitter Lists Break Down Barriers to Adoption and Gives More Power to the Influential
- Steal my Pictures Please - Making it Easy for Designers and other Creatives to get Image Rights
- Andrew: Spot on Carl, everything you say is 100% accurate. The native twitter retweet feature cripples the conversational and to some extent social aspects o...
- Carl Ingalls: Andrew, The new Twitter retweet feature depersonalizes the retweet. If you want to connect with people on Twitter, use the older style. But if you ...
- Hank Wasiak: Like the video and the fact that Nigel tells it like it is. Also, digital rights and usage of photography is more important than ever. At our company,...
- Andrew: Hi Dennis, I think Nigel was acting, at least in part! He obviously enjoyed answering the question and was passionate about what he was talking about...
- Dennis Van Staalduinen: First of all, the video is HILARIOUS. I love that NIgel Barker gets so obviously peeved at you at the beginning. Second, I like the idea of digital...
- Summer Boone: The thought that your Brand is the "gut feeling" people have is even more reason to engage in social media. It's the most effective way to track conve...
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Friday, November 20, 2009
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