Posts Tagged with "brand"

How to Measure Success with Social Media – ROI vs Trending Metrics

Friday, October 9, 2009

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It seems that the question of how to measure Social Media efforts is elusive and a critical component that needs to be addressed as Social Media evolves into a profession. Social Media is a disruptive technology that affects numerous industries. Modern companies have evolved to measure the efforts they put forth and investments made in terms of how much profit or loss those same efforts have generate (ROI). Since Social media disrupts industries and business practices, it is often hard to grasp exactly how social media initiatives perform in respect to ROI. Additionally, new metrics such as, mentions, blog posts, comments, engagement, etc. have arisen as a way to quantify the effectiveness of social media initiatives in terms of reaching strategic objectives.

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How Social Media has Profoundly Changed our Lives and in turn Business

Wednesday, June 3, 2009

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The social web has begun a profound and irreversible cultural change. The ease and speed at which information is transferred and the ability to share knowledge and opinion with each other, enables us to align ourselves in numerous flexible ungoverned groups. The alignments, immediacy, and interactions that take place give us a feeling of belonging that is core to what it means to be human. Our busy lives in modern western society have largely limited these types of analog interactions and the Social Web is filling the gap.

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