Tag Archive: Branding

5 Steps to Jump Start your Business Brand

More important than an image that comes to mind when one thinks of McDonalds, Nike, or Coke, is the gut feeling they get. This gut feeling is powerful because people first make decisions with there gut and then justify them their mind. When enough people come to the same gut feeling about your company, product, or service you have achieved “brand”

The same principle for large popular brands apply to small businesses — the cumulative effect of customer interactions with the company, product, or service results in brand.

These interactions are known as touch points and can include your store or place of business, company vehicles, uniforms or clothes, packaging, print materials, human interactions with customer service or salespeople, online experiences, YouTube videos, photos, reviews, word-of-mouth social discussion, advertising, and more.

How to Measure Success with Social Media – ROI vs Trending Metrics

It seems that the question of how to measure Social Media efforts is elusive and a critical component that needs to be addressed as Social Media evolves into a profession. Social Media is a disruptive technology that affects numerous industries. Modern companies have evolved to measure the efforts they put forth and investments made in terms of how much profit or loss those same efforts have generate (ROI). Since Social media disrupts industries and business practices, it is often hard to grasp exactly how social media initiatives perform in respect to ROI. Additionally, new metrics such as, mentions, blog posts, comments, engagement, etc. have arisen as a way to quantify the effectiveness of social media initiatives in terms of reaching strategic objectives.